Does plant-based detergent work as well as regular detergent?

Yes. The cleaning power comes from alkyl polyglucosides, surfactants derived from coconut and sugar, combined with cocamidopropyl betaine from coconut. These plant-based surfactants break down grease and dirt just as effectively as synthetic alternatives, even at lower temperatures. The difference isn't in the wash result, it's in what you're not sending down the drain: no EDTA, no phosphates, no microplastics.

How much detergent should I use?

For a normal wash of 5 to 10 kg, one pump (5 ml) is all you need. For heavily soiled loads or hard water, use two pumps (10 ml). For larger loads, up to 15 ml. The 500 ml bottle gives you around 100 standard washes, considerably more than most detergents of a similar size.

Does it work in hard water?

Yes. The formula contains natural limescale inhibitors that stop calcium buildup from clinging to your clothes or washing machine. So you won't need a separate water softener or extra detergent, even in hard water areas.

Can I use it for whites and colours?

Yes, the laundry concentrate works with all types of wash, whites, colours and darks, from 30°C. The formula contains no optical brighteners or bleaching agents, so colours stay vibrant for longer. Suitable for all washing machines, including wool and delicate cycles.

How long does one bottle last?

At the normal dose (5 ml per wash), one 500 ml bottle gives you around 100 washes. For an average household doing 3 to 4 loads a week, that's roughly 6 months from a single bottle.

Is the laundry concentrate suitable for sensitive skin?

The formula contains no optical brighteners, phosphates, or EDTA, ingredients that are more likely to cause irritation for sensitive skin. It does contain a fragrance with the following allergens: coumarin, citronellol, geraniol, hexylcinnamal, and alpha-isomethyl ionone. These are listed as required under EU regulations, as they may trigger an allergic reaction in a small percentage of people. If you have a known fragrance allergy, we'd recommend doing a small test wash first.

What's the difference between Briters laundry sheets and the laundry concentrate?

Both products deliver the same plant-based cleaning power and are free from microplastics, phosphates, and EDTA. The difference? Format and packaging. Our laundry sheets are plastic-free and ultra-lightweight (under 100g per pack), perfect if you want to cut plastic from your routine entirely. The laundry concentrate comes in a 100% recycled PET bottle with a pump, ideal if you simply prefer a liquid detergent. When it comes to results, they're equally effective.

Is the laundry concentrate vegan and cruelty-free?

The ingredients are 100% plant-based, with no animal-derived components. In line with EU regulations, the final product is never tested on animals.

Why is there bio-ethanol in the laundry concentrate?

Bio-ethanol is a plant-based alcohol derived from renewable sources like sugarcane or corn. In our laundry concentrate, it works as a stabiliser and solvent, keeping all ingredients evenly blended in the bottle and helping the detergent dissolve quickly and completely in your machine.