Built on one belief

Built on one belief

Briters started in May 2022 with a single conviction: sustainable household products should work just as well as the plastic versions they replace. Anything less, and people go back to their old habits — and nothing actually changes.

That belief still drives everything we do. From our first laundry sheets to our current range of laundry concentrate, tooth tabs, stain removers, and dishwasher tablets, every Briters product has to meet the same bar: real performance, real impact, no compromises on either side.

The first Dutch brand with laundry sheets made fully in Europe

In 2025, Briters became the first Dutch brand to produce laundry sheets entirely within the European Union. It wasn't the cheapest route — most competitors still ship their sheets halfway across the world from Asia — but it was the only way to guarantee what we actually promise: quality we can verify, supply chains we can visit, and strict EU environmental standards enforced at every step.

European production means shorter transport routes and lower CO₂ emissions. It means local jobs instead of distant factories. And it means we can walk into the production facility ourselves and see exactly how every product is made.

Concentrated, not watered down

Most liquid laundry detergents on the shelf are 60 to 80 percent water. That water travels in plastic bottles across continents before it reaches your machine, where even more water is added. The entire supply chain is an exercise in shipping water around the planet.

Our products are dry or ultra-concentrated. No added water, no plastic jerrycans, no waste hidden in the packaging. A household running the average 220 laundry cycles per year can cut a surprising amount of plastic and transport emissions by making this one switch.

Try Briters risk-free for 30 days

Switching to sustainable home care takes a moment of trust. So we take the risk, not you. Every Briters order comes with a 30-day money-back guarantee — if our products don't work as well as what you used before, send back what's left and we'll refund you. No arguments, no fine print.

What's next for Briters

Big brands usually take the easy route: outsource to regions with looser rules, cut corners on quality control, and spend more on marketing than on the product itself. We've chosen the opposite. Fully European production, every product compliant with EU regulations, and full transparency on ingredients and sourcing.

We're proud of what the Briters range does today, but we're nowhere near done. Behind the scenes, we're developing the next generation of sustainable household products: alternatives that perform better than what's on the market right now, with an even smaller footprint. The more households make the switch, the bigger the difference — one load of laundry, one brush, one wash at a time.