Made in Slovakia, inside the EU
Laundry sheets made in Europe. Not shipped in from Asia.
Briters is the first Dutch brand with laundry sheets produced entirely in Europe. One pre dosed sheet per wash, 100 washes per pack, and a factory you can point to on a map.
100 washes per pack
- 4.6 out of 5, 1,446 Google reviews
- 106,000+ households
- Under 1,000 km transport distance
- 30 days money back
- Dermatest certified
Made in EUSlovakia
Fresh Linen, 100 washes
The route
Where a laundry sheet is made decides how far it travels
The usual route
Factory in China to a European doorstep
15,000+ kmtransport distanceFactory in ChinaProduced under local rules
Truck to portInland leg
Sea freightA crossing counted in weeks
European portUnloading, import handling
WarehouseWaiting for the next container
Your doorWeeks after it left the line
Laundry sheets are light and flat, so the sheet itself is easy to ship. The distance is what you inherit: over 15,000 km, most of it by sea, plus an import chain and a restock that depends on the next container arriving.
The Briters route
Factory in Slovakia to your machine
Under 1,000 kmtransport distanceFactory in SlovakiaProduced under EU rules, approved by the NVWA
Road freight through EuropeTo our central European fulfilment network
Your doorDelivered in 26 European markets, including the UK
Same simple sheet, three steps instead of six, and under 1,000 km by road instead of 15,000+ km by sea. Production sits inside the same regulatory area as the household that uses it.
Why we moved production, in our own words
A detergent sold as the lighter option, first shipped 15,000+ km across an ocean. To us that never added up.
We are not going to tell you what to conclude from that. This is just the thought we kept getting stuck on: if the whole point of a concentrated sheet is to move less weight, less water and less packaging around, why would you start that trip on the other side of the world?
We could not make it fit, so we had ours made in Slovakia instead, under EU rules. Whether a shorter route counts for something is yours to decide. You are the one picking the next pack.
For scale: our factory in Slovakia is closer to Amsterdam than Rome is.
What that changes for you
Four things you get from a European production line
The rules apply at the machine, not at the border
The sheets are made under EU regulation and approved by the NVWA, the Dutch authority for consumer product safety. The standard is applied where the product is made, not checked once it arrives.
A road trip instead of an ocean crossing
Our packs travel under 1,000 km by road from Slovakia into a central European fulfilment network, where a pack from China covers 15,000+ km. The formula is ultra concentrated, so a pack of 100 washes is small and flat and takes up little space on that trip.
You can name the country
Slovakia, in the European Union. Briters is the first Dutch brand whose laundry sheets are produced entirely in Europe, and we say where and how they are made.
Restocks do not wait on a container
Stock moves through Europe rather than across an ocean, which is why we can ship quickly from one central network to 26 European markets.
Side by side
| Sheets made in China | Briters, made in Slovakia | |
|---|---|---|
| Production location | A factory outside the EU | A factory in Slovakia, inside the EU |
| Rules that apply | The rules of the producing country | EU regulation, approved by the NVWA |
| Quality control | Mostly once the goods have reached Europe | At the line, in the same regulatory area as your household |
| Ingredients | Depends on the producer | Plant based, ultra concentrated formula |
| Certification | Depends on the producer | Dermatest certified, V-Label vegan |
| Transport to your door | 15,000+ km, most of it by sea | Under 1,000 km, by road |
| Steps in the chain | Six, factory to door | Three, factory to door |
| Restock | Waits on the next container | Moves through Europe to 26 markets, including the UK |
Distances are the transport route from the factory to a European doorstep. Where a claim depends on the individual producer, we say so instead of guessing.
The product
Fresh LinenMade in Slovakia, 100 washes
One sheet per wash, 100 washes per pack
No jug, no measuring cap, no guessing the dose. Drop a sheet in the drum with your laundry and start the machine.
Fresh LinenMade in Slovakia, 100 washes
- Washes per pack100, one pre dosed sheet per wash
- Made inSlovakia, European Union
- IngredientsPlant based, ultra concentrated formula
- CertificationDermatest certified, V-Label vegan
- PackagingLess packaging than liquid detergent
- Guarantee30 days money back
Fresh Linen, 100 washes per pack
Where we stand today
Numbers from our own database
106,000+households that switched
5,000,000washes done with Briters
4.6 / 5from 1,446 Google reviews
26European markets served, including the UK
Before you order
The questions people ask about EU production
Where exactly are the sheets made?
In Slovakia, inside the European Union. Briters is the first Dutch brand with laundry sheets produced entirely in Europe.
How far do the sheets travel before they reach me?
Under 1,000 km, by road from the factory in Slovakia into our central European fulfilment network and on to your door. Laundry sheets made in China cover 15,000+ km, most of it by sea, plus the import chain that comes with it.
Does European production change how well they wash?
No. The formula is ultra concentrated and pre dosed: one sheet per wash, 100 washes per pack. Production location changes the rules and the route, not your laundry.
What does "approved by the NVWA" mean?
The NVWA is the Dutch authority that supervises consumer product safety. Our products meet EU regulation and are approved by them. We do not make claims beyond that.
Are the sheets suitable for sensitive skin?
The sheets are Dermatest certified and based on plant based ingredients. That is the certification we can point to, and we make no claims beyond it.
Are they vegan?
Yes. The sheets carry the V-Label and are based on plant based ingredients.
What if they do not work for me?
You have 30 days money back. If the sheets are not for you, you get your money back.
Where do you deliver?
To 26 European markets, including the United Kingdom, from one central European fulfilment network.
Made a road trip away
Buy the pack that was made in Europe
100 washes, one sheet at a time, from a factory in Slovakia instead of a container from overseas. 106,000+ households already made the switch.
30 days money back
- Produced in Slovakia, European Union
- Dermatest certified, V-Label vegan
- Plant based, ultra concentrated formula
- Less packaging than liquid detergent
- 30 days money back
100 laundry sheets
1,449 reviews